Check back for more digitized adult film magazines soon.Ĭlick on the covers below to access the full magazines. You can find The Rialto Report’s growing collection of digitized resources by clicking Library in our site menu. Thanks to the various people interviewed for this article, who have asked for their names to be withheld. We’ve also digitized all the issues of the magazine from 1980. In this Rialto Report, we consider the first year of Video X – looking at the murky background behind the magazine, how it got started, and how it used the adult film industry to make money. It was all masterminded by Embinder himself, an entrepreneur with connections to organized crime who had been publishing Blueboy, a gay lifestyle magazine, since 1974. While Video X was ostensibly a magazine about adult films, featuring film articles and interviews with stars like Kelly Nichols, Marlene Willoughby, and Samantha Fox, it was actually a mob-financed, elaborate cross-marketing exercise designed to target movie fans with the promotion of other products.
Video X was different: it was based in Miami, Florida, it was published by a gay impresario named Donald Embinder, and it wasn’t even that interested in pornographic movies. In the 1970s and 1980s, adult film magazines had a number of features in common for example, they were either published in New York or on the west coast (Los Angeles/San Francisco), and they often were produced by heterosexual horn-dogs, such as Peter Wolff ( Cheri, Adult Cinema Review) or Bobby Hollander ( Cinema-X).
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